AI Insights · Timothy · July 2023
Top 5 Consumer Finance Apps on iOS in Turkey: Q2 2023 Performance
Discover the performance trends of the top 5 consumer finance apps on iOS in Turkey for Q2 2023, including downloads, revenue, and active user metrics.
In the second quarter of 2023, the top consumer finance apps on iOS in Turkey exhibited diverse performance metrics in terms of downloads, weekly revenue, and active users. Here's a closer look at the trends for Ziraat Mobil, Akbank, Garanti BBVA Mobile, MobilDeniz, and Yapı Kredi Mobile - SuperApp.
Ziraat Mobil saw weekly downloads fluctuate throughout the quarter, peaking at 68.3K in early April and dropping to 47K by the end of June. Weekly active users remained relatively stable, with a slight decline from around 3.1M to 2.9M over the same period.
Akbank experienced a notable dip in weekly downloads in mid-April, dropping to approximately 45K, but recovered to around 47K by mid-June. Active users hovered around the 1M mark, ending the quarter at just over 1M.
Garanti BBVA Mobile maintained a consistent download rate throughout Q2, with a peak of 60.7K in early May. Active users increased steadily, reaching nearly 2M by early June before settling at 1.8M by the end of the quarter.
MobilDeniz saw a significant spike in downloads in mid-April, hitting 121.9K, before stabilizing around 24.8K in mid-June. Active users showed growth from 650K in late March to around 731K by mid-June, before tapering off slightly to 680K by the end of June.
Yapı Kredi Mobile - SuperApp had a steady download rate, with a high of 58.4K in early April and a low of 24.9K by the end of June. Active users remained relatively stable, fluctuating slightly around the 1M mark, ending the quarter at 1M.
These insights, derived from Sensor Tower data, highlight the dynamic nature of consumer finance app usage in Turkey. For more detailed analytics and trends, visit Sensor Tower.